Strategic Advisor, Algenesis

Trisha Hegg is a Footwear & Accessories Executive specializing in Product Management. Including all aspects of Merchandising, Line Building, Strategic Planning, Innovation, Trend and Color forecasting. She began her career in sales at Nordstrom, later transitioning from Sales, into Product Management and Strategic Brand building which she has been focusing on for the past 19 years. Trisha has held executive positions at three iconic Global brands- Reef, OluKai, and Sanuk. She was instrumental in building “best in class” product teams, operational processes, category launches and expansion, and overall incremental growth in a highly competitive marketplace. Currently, she is a Footwear consultant, infusing her expertise with multiple brands in Merchandising, Development, Operations and Production.